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Started off as a boutique digital marketing agency in Hong Kong, PRIZM Group has grown into a global digital marketing agency that conjugates innovative technology, marketing creativity and data insights to deliver best of breed solutions to clients needing end to end digital transformation & marketing solutions. Being an experienced digital marketing agency, our team understand the market and harness their knowledge to drive for success across a wide range of industries.
PRIZM digital marketing agency was founded with the belief that for a brand to be digital, it is more than translating content from print to new media, and we have to exceed what a traditional online advertising agency or online marketing agency delivers. Rather it is a mindset transformation of how digital innovations and business operations are knitted together seamlessly.
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The digital marketing agency is a team of 200 employees across 5 global offices including Hong Kong, China, New Zealand Singapore and Canada.
We have built as substantial track record of delivering effective digital online advertising solutions to excel in the digital world.
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Vision Oct 8, 2021
Marketer's perspective on NFT: A tech-driven trend or hype?
NFT, also known as non-fungible tokens, was one of the most hyped digital trends of 2021. In March, auction house Christie’s sold a digital art piece for US$69.3 million. Shortly after, founder of Square’s Jack Dorsey sold his first tweet using NFT for US$3 million, it seems like anything, and everything can be tokenised, and the media is in love with this concept. Memes, tweets, Nyan Cats, are being sold for tens of thousands to millions of dollars. Putting all enthusiasm and momentum behind, what exactly are NFTs? How does it matter to marketing?