A customer loyalty program uses rewards to keep members engaged, while a membership management system stores member data, sign-ups, tiers, and reward activity. Together, they help brands manage the full member journey from registration to repeat purchase. KlikNGo connects this through membership websites, apps, and mini-programs.

KlikNGo is a CRM system built specifically for customer loyalty programs. It centralises customer data, reward mechanics, and member communications in one platform, giving brands a complete view of each member‘s behaviour from sign-up through to repeat purchase. Rather than connecting separate tools, KlikNGo is the CRM layer itself — handling member profiles, customer segmentation, personalised communications, and loyalty performance reporting in one place.

KlikNGo supports a range of reward mechanics designed to motivate different customer behaviours. Loyalty points allow members to earn and accumulate rewards across purchases, which can be redeemed for discounts or gifts. The voucher management system lets brands create, distribute, and track digital vouchers for specific customer segments or campaigns. The gift card system enables brands to issue and manage branded digital gift cards that customers can purchase, send, or use across multiple transactions. Brands can combine these reward types based on their customer behaviour and campaign goals.

Yes. A well-structured customer loyalty program directly supports customer retention by giving members ongoing reasons to return. Automated push notifications keep members engaged between purchases, personalized EDMs can re-activate members who have gone quiet, and tier-based rewards give loyal customers a reason to maintain their status. KlikNGo’s member reporting dashboard helps brands spot inactive members and trigger retention campaigns before they lapse.

KlikNGo connects digital and physical touchpoints so members have a consistent loyalty experience wherever they interact with a brand. Members can sign up, earn points, and redeem rewards through a membership app, membership website, or WeChat Mini-Program, and the same rewards can be validated in-store via QR code, barcode, or OTP. This multi-channel redemption capability means brands do not need to manage separate loyalty systems for online and offline customers — everything is tracked and updated in one CRM platform in real time.

Customer loyalty programs work best in industries where customers naturally return, such as F&B, retail, beauty and wellness, healthcare, hospitality, and malls. KlikNGo has worked with brands across these sectors — including Pacific Coffee, Häagen-Dazs, MUJI, Chow Sang Sang, Shiseido, and Hysan. These cases show how loyalty points, vouchers, digital stamp cards, gift cards, and membership management can help brands strengthen repeat purchases and long-term customer relationships.

The R-R-R framework stands for Recruit, Reward, and Retain. KlikNGo helps brands recruit members through websites, apps, or mini-programs; reward them with points, vouchers, gift cards, and digital stamp cards; and retain them with EDM marketing, automated push notifications, segmentation, and member reporting. KlikNGo is built around this three-stage structure so brands can manage the full loyalty lifecycle from one platform.

PRIZM‘s KlikNGo is not a standalone points app. It is a customer loyalty solution that combines CRM, membership management, rewards, e-vouchers, gift cards, digital stamps, marketing automation, and reporting, while supporting a complete O2O member experience. Instead of managing member data, campaigns, and reward records across separate tools, brands can use KlikNGo to manage the full loyalty journey more effectively and drive customer repeat purchases.

Choose KlikNGo when a basic points app is no longer enough — for example, when the brand needs CRM data, customer segmentation, multi-channel redemption, voucher management, gift cards, marketing automation, and reporting in the same loyalty setup.

Customer engagement means how often and how meaningfully customers interact with a brand, such as purchases, app logins, referrals, reviews, or campaign participation. In a loyalty program, stronger engagement usually leads to more reward activity and better retention. KlikNGo tracks these actions so brands can create more relevant campaigns.