CRM 系統

Many, if not all businesses benefit greatly from a Customer Relationship Management (CRM) system. CRMs help companies manage their interactions with both current and potential customers, which leads to better customer retention and increased brand loyalty.

CRMs also provide valuable data from various customer touchpoints, enabling businesses to make informed decisions that enhance customer value. This is important because retaining existing customers is often more cost-effective than acquiring new ones.

For many businesses, relying on new customer sales is not enough for sustainable growth and scalability. They need repeat purchases and loyal customers. One of the primary functions of a CRM is to manage membership programs, where customers can earn benefits and rewards that encourage them to join and stay loyal to the brand.

By segmenting and personalizing different promotions to specific customer segments, businesses can monitor customer behavior on a large scale and create a comprehensive ‘single-customer view’ for each customer. This helps them maintain a clear understanding of their customers' needs and preferences, ultimately driving loyalty and repeat business.

PRIZM CRM, powered by KlikNGo, offers core features including a loyalty program solution, a voucher management system, AI and data analytics, and marketing automation—the "big 4" essential for launching a successful loyalty program.

The loyalty program module allows you to collect membership data, reward customers, and boost engagement and retention. Meanwhile, our voucher management system focuses on generating, distributing, and validating vouchers, giving businesses more marketing options and insights into customer behavior.

Our data module, on the other hand, helps businesses collect and analyze information, presenting it in an easy-to-understand format. The AI component offers business recommendations based on continuous training.

The marketing automation module enables you to send targeted messages—like promotions or event-triggered communications—across various channels, including social media, email, and messaging platforms, allowing for effective customer communication.

We also offer additional modules, such as customer retention analytics and a customer support portal, which are more suited for larger businesses looking to scale and enhance their customer experience.

Prizm’s CRM software stands out for several reasons. As an award-winning marketing and CRM company based in Hong Kong with international offices, we bring global expertise to the table. We understand that each business has unique needs, so our industry experts conduct consultations to identify the most effective channels—whether apps, landing pages, or mini-programs—that suit your specific requirements. Upon onboarding, you\’ll have a dedicated Project Manager to ensure a smooth setup and serve as your main point of contact for any questions. UI mockup designs will be provided before development, allowing clients to visualize their final product instead of just imagining it. Other than CRM functionality, Prizm offers comprehensive services, including customer support, IT development, and design. Our solution delivers an end-to-end experience, addressing both operational and marketing strategies, making us a more holistic choice compared to other CRM providers.

The industries that benefit the most from a CRM system include food and beverage, public service and administration, and healthcare. In the food & beverage sector, the high frequency of purchases makes CRM perfect for building customer loyalty. Businesses can implement rewards programs that give points for each purchase, which can be redeemed for discounts or special experiences. This data helps them understand customer preferences and optimize inventory accordingly.

For the public service & administration sector, a CRM platform can help engage citizens in community goals, such as promoting eco-friendly behaviors. For example, the local government could reward points for activities like recycling, which can be exchanged for discounts on services or vouchers for local businesses, encouraging positive community actions.

For healthcare, CRM can enhance patient engagement by rewarding individuals for sticking to prescribed therapies or attending appointments. Points could be used for reduced fees, encouraging healthier lifestyles.

Overall, CRM tools can improve customer loyalty, community involvement, and public health across these diverse sectors, making them valuable tools for growth and engagement.

Absolutely, B2B businesses can gain a lot from using a CRM system.These tools help streamline operations, improve client relationships, and drive growth. For starters, a CRM allows teams to track leads and manage the sales pipeline in real-time, making it easier to prioritize high-value clients and schedule timely follow-ups. This organized approach can significantly boost deal closure rates, according to our experience.

CRMs also play a key role in customer retention. They help businesses monitor client satisfaction and identify accounts that may be at risk, enabling proactive strategies to keep clients happy and engaged. By consistently offering value—like account reviews and additional services—companies can build lasting loyalty.

Additionally, CRMs gather valuable feedback from clients, giving insights into trends and challenges. This helps businesses improve their products and services to better meet client needs.