The Blog.
Knowledge is Power. Sharing is a Virtue.
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Oct 8, 2021
Marketer's perspective on NFT: A tech-driven trend or hype?
NFT, also known as non-fungible tokens, was one of the most hyped digital trends of 2021. In March,...
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Mar 2, 2021
Apple iOS 14 New Privacy Policy
With the Apple iOS 14 rollout, the updates on user privacy issues have raised awareness of digital m...
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Apr 6, 2020
PRIZM數碼營銷先鋒 點擊廣告即可訂枱過數
22時下企業不論規模大小，均注重社交媒體營銷，憑創意腦汁出謀獻策，藉網上造勢招攬更多生意。早於2011年，...
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Apr 3, 2020
Beyond bricks and mortar 超越實體商店
In this Master Report, Marketing and PRIZM look at the status quo of e-commerce in Hong Kong, and di...
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Apr 3, 2020
MULTI-CHANNEL IS NOT OMNI-CHANNEL 多渠道不是全渠道
Future remarks for omni-channel When brands shift their marketing operations to encompass an omni...
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Apr 3, 2020
大數據助增業績 分析、推廣、支付一條龍 網絡推廣 點只係賣廣告
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Mar 17, 2020
Master Report: The state of data literacy
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Mar 17, 2020
Master Report: 2020 is the perfect time to act on customer intelligence